Mass General Brigham Health Plan’s Medicare Advantage campaign, “Live in your moment,” has been recognized with top honors in healthcare marketing and communications.
A people-focused campaign, “Live in your moment,” showed that when your health plan connects world-class care and comprehensive coverage, you can relax and focus on enjoying your life’s moments.
Mass General Brigham Health Plan’s awards and recognitions include:
- Lamplighter Awards: Gold Award and “Best in New England” in the 2025 Lamplighter Awards, a regional competition that recognizes the outstanding achievements and campaigns produced in healthcare communications across New England.
- TITAN Health Awards: Gold Award in the 2025 TITAN Health Awards, an international competition that celebrates and recognizes extraordinary achievements in healthcare marketing and advertising.
- Healthcare Advertising Awards: A Silver Winner in the 2025 Healthcare Ad Awards, a national competition that recognizes the field of healthcare marketing and advertising. This year, over 4,300 entries were received, making the awards the largest and the most well-recognized healthcare advertising awards competition.
- Aster Awards: A Silver Winner in the 2025 Aster Awards, a national competition dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing, and communications.
Each fall, Medicare-eligible individuals can enter the Annual Enrollment Period (AEP) to review plan options and select a Medicare Advantage plan. According to market research and consumer feedback, many individuals experience challenges in understanding their options, comparing plans, and making a selection that meets their healthcare needs.
To address these concerns, Mass General Brigham Health Plan developed a data-driven campaign centered on the member experience and informed by consumer insights on what drives decision-making and what consumers want most in a Medicare Advantage plan.
“We are incredibly proud and honored that our Medicare Advantage campaign resonated with prospective members and was recognized by multiple healthcare marketing and communications organizations. This recognition reflects our member-centered approach and our dedication to meeting people where they are in their health journeys—providing them with exceptional experiences as part of our world-renowned integrated healthcare system,” said Deb Jorge, Vice President, Health Plan Marketing, Mass General Brigham Health Plan.
To learn more about our Medicare Advantage offerings, please visit massgeneralbrighamadvantage.org.
