A people-focused campaign, “Live in your moment,” showed that when your health plan connects world-class care and comprehensive coverage, you can relax and focus on enjoying your life’s moments.
Mass General Brigham Health Plan’s awards and recognitions include:
Each fall, Medicare-eligible individuals can enter the Annual Enrollment Period (AEP) to review plan options and select a Medicare Advantage plan. According to market research and consumer feedback, many individuals experience challenges in understanding their options, comparing plans, and making a selection that meets their healthcare needs.
To address these concerns, Mass General Brigham Health Plan developed a data-driven campaign centered on the member experience and informed by consumer insights on what drives decision-making and what consumers want most in a Medicare Advantage plan.
“We are incredibly proud and honored that our Medicare Advantage campaign resonated with prospective members and was recognized by multiple healthcare marketing and communications organizations. This recognition reflects our member-centered approach and our dedication to meeting people where they are in their health journeys—providing them with exceptional experiences as part of our world-renowned integrated healthcare system,” said Deb Jorge, Vice President, Health Plan Marketing, Mass General Brigham Health Plan.
To learn more about our Medicare Advantage offerings, please visit massgeneralbrighamadvantage.org.